Designing a package isn’t as simple as it looks. In fact, a package should look completely natural. As though it was created at the same moment in time that the product it encases was created. But of course, this isn’t the way things happen. The product inevitably comes first and the packaging follows. All packaging designs start with an idea. This is translated into a 2D design, which is then adapted to a 3D structure. In addition to deciding how a design should be adapted to the package, issues such as colour, weight, shape, material and more also come into play.